EXHIBIT 10.1
Baozun Inc.
Exhibit 10.1
BAOZUN INC.
2022 SHARE INCENTIVE PLAN
(as adopted on November 1, 2022 and subsequently amended on May 20, 2026)
ARTICLE 1. PURPOSE
The purpose of the Baozun Inc. 2022 Share Incentive Plan (the “Plan”) is to promote the success and enhance the value of Baozun Inc. (the “Company”) by linking the personal interests of the members of the Board, Employees, and Service Providers to those of the Company’s shareholders and by providing such individuals with an incentive for outstanding performance to generate superior returns to the Company’s shareholders. The Plan is further intended to provide flexibility to the Company and other Service Recipients in their ability to motivate, attract, and retain the services of members of the Board, Employees, and Service Providers upon whose judgment, interest, and special effort the successful conduct of the Company’s operation is largely dependent. The Plan replaces the Prior Plans and the Prior Plans shall continue to govern awards granted prior to the Effective Date (as defined below) but no new awards
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