EX-10.1
Baidu, Inc.
**BAIDU, INC. **
**2026 SHARE INCENTIVE PLAN **
**ARTICLE 1 **
**PURPOSE **
The purpose of this 2026 Share Incentive Plan (the “Plan”) is to promote the success and enhance the value of Baidu, Inc., a company incorporated under the laws of the Cayman Islands (the “Company”) by linking the personal interests of the members of the Eligible Participants to those of the Company’s shareholders and by providing such individuals with an incentive for outstanding performance to generate superior returns to the Company’s shareholders. The Plan is further intended to provide flexibility to the Company in its ability to motivate, attract, and retain the services of members of the Eligible Participants upon whose judgment, interest, and special effort the successful conduct of the Company’s operation is largely dependent.
**ARTICLE 2 **
**DEFINITIONS AND CONSTRUCTION **
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