EX-10.1
Advantage Solutions Inc.
TRANSITIONAGREEMENT
This Transition Agreement (“Agreement”) isdated asof October 1, 2026, by and between Dean T. General, an individual (“Employee”), on the one hand, and Advantage Sales & Marketing LLC, a Nevada limited liability company (the “Company”), on the other hand.
WHEREAS, the Company employs Employee pursuant to that certain employment offer letter dated February 26, 2025, as amended or otherwise modified from time to time (the “Employment Agreement”); and
WHEREAS, theCompany desires tocontinue toemploy Employee, and Employee desires tocontinue employmentwith theCompany, duringtheTerm (as defined below), pursuant to the terms and conditions of this Agreement.
WHEREAS, theCompany desires to offer Employee certain separation benefits, subject to Employee’s continued employment through the Planned Separation Date (as defined below) (except as otherwise expressly provided herein) and execution and non-revocation of the Second Release (as defined below) and compliance with the terms and conditions of this Agreement.
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