EXHIBIT 10.1
PSQ Holdings, Inc.
Exhibit 10.1
Asset Purchase Agreement
by and among
EveryLife Inc.,
EveryLife Women, LLC
and
FreeHold Brands, LLC
Dated as of July 28, 2026
ASSET PURCHASE AGREEMENT
THIS ASSET PURCHASE AGREEMENT is entered into as of July 28, 2026 (the “Effective Date”), by and among EveryLife Inc., a Delaware corporation and EveryLife Women, LLC, a Florida limited liability company (together, jointly and severally, “Seller”) and FreeHold Brands, LLC, a Wyoming limited liability company (“Buyer”). Unless defined elsewhere within the text of this Agreement, capitalized terms are defined in ARTICLE 1.
RECITALS
A. Seller is currently in the business of manufacturing and marketing to retail customers, diapers, baby wipes, training pants, soaps, lotions, and feminine care products, and other related products under the brand name EveryLife and EveryLife Women (the “Business”).
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