Exhibit 10.1
42 N. Chestnut St
Ventura, CA 93001
United States
NateOlmstead:
WeareveryexcitedattheprospectofhavingyoujoinTheTradeDesk,Inc.(“TradeDesk”or“Company”).
Youremploymentwithuswillbegovernedbyaseparateemploymentagreement.Thisofferlettersummarizesthetermsandconditionsofyouremploymentoffer,butthetermsofyouremploymentagreementwillprevailagainstanyconflictsbetweenthisofferletterandyouremploymentagreement.
Thetermsandconditionsofyouremploymentwillbeasfollows:
1.StartDate.July9,2026(“StartDate”)orasotherwisemutuallyagreedwithourChiefExecutiveOfficer.
2.Position.YouwillbeourChiefFinancialOfficer,reportingtoourChiefExecutiveOfficer.TheCompanyrequiresthat,asafull-timeemployee,youdevoteyourfullbusinesstime,attention,skillandeffortstothedutiesofyourpositionasassignedbytheCompany.Ifyouwishtoprovideservices(forcompensationornot)toanyotherbusinesswhileemployedbytheCompany,pleasediscussthatwiththeChiefExecutiveOfficerpriortoacceptinganotherposition.
3.CashCompensation.Yoursalarywillbeatarateof$600,000peryear,payableinaccordancewiththeCompany’snormalpayrollandwithholdingpractices,althoughyoursalaryissubjecttochangefromtimetotimeduringyouremploymentatthediscretionoftheCompensationCommitteeofourBoardofDirectors.
Your2026incentive“baseline”bonuswillbe$600,000proratedfromyouractualstartdate.The2026incentive“baseline”bonus,referredtoinyourindividualemploymentagreementas“TargetAnnualIncentiveCompensation,”isbasedontheCompany’sbusinessperformanceagainstrevenuegoals.Itisneitheraminimumnoraguaranteeastheactualamountofyourbonusmaybehigherorlower.
4.Equitycompensation.WewillrecommendtotheBoardofDirectorsthatyoureceiveanequitygrantproposedinthefollowingform:
•$5,000,000inStockOptions,vestingoverfouryears,with25%vestingonthefirstanniversaryofyourstartdateandwithmonthlyvestingthereafter.
•$5,000,000inRestrictedStockAwards,vestingoverfouryears,with25%vestingafteryourfirstyearontheapplicabledesignatedvestdate,andwithquarterlyvestingthereafter.
AllgrantswillbemadepursuanttothetermsandconditionsoftheCompany’s2025IncentiveAwardPlan.
EquitygrantsmustbeapprovedbyourBoardofDirectorsoritsdelegates,whichmeetperiodicallytoaddresssuchgrants.Onceapproved,wewillenterintoanequityawardagreementthatwillcapturethetermssetforthinthisparagraphandwillsupersedethisofferletterwithrespecttothetermsofyouraward.Yourawardwillnotbegranteduntilithasbeensoapproved,butyourvestingwillcommenceasofyouremploymentstartdateandwillvestinaccordancewiththevestingschedulein
theapplicableequityawardagreement.
TheCompanymayfromtimetotimeduringyouremploymentandinitsdiscretionmakeadditionalequityawards.AnyadditionalawardswillbesubjecttotheapprovaloftheBoardofDirectorsoritsdelegatesandyouwillnotbeentitledtoanyadditionalawardunlessanduntilweenterintoawrittenagreementprovidingforsuchaward.
5.Sign-On/RetentionBonus.Youwillbeeligibletoearnaone-timesign-on/retentionbonusinthegrossamountof$600,000,subjecttoapplicabledeductionsandwithholdings,ifyouremaincontinuouslyemployedbytheCompanyfor12monthsafteryoubeginemploymentwiththeCompany.Thissign-on/retentionbonusissubjecttothetermsofaseparateSign-On/RetentionBonusAgreementthatwillbeprovidedtoyou,anditiscontingentuponyourreviewandacceptanceofthatAgreement.TheSign-On/RetentionBonusAgreementsetsforth,amongotherthings,thetimingofyourreceiptofthesign-on/retentionbonusandthecircumstancesunderwhichyoumayberequiredtorepayaprorataportionofthisbonustotheCompany.
6.CompensationUponTermination.Willbeaddressedbyseparateemploymentagreement.
7.OtherBenefits.Youwillbeeligibletoreceiveotherbenefits,includinghealthplans,paidtimeoffandthelike,thataregenerallyofferedtoCompanyemployeesinaccordancewiththetermsofsuchbenefitplansandprograms.SuchprogramsaresubjecttochangefromtimetotimeintheCompany’sdiscretion.
8.LocationandHours.YouwillworkprimarilyoutofourSanFrancisco,Californiaoffice,althoughyoumayberequiredtotravelfromtimetotimetofulfillyourduties.TheCompany’snormalworkinghoursaregenerallyfrom9:00amto6:00pm,MondaythroughFridayhowever,asanexemptsalariedemployee,youwillbeexpectedtoworkadditionalhoursasrequiredbythenatureofyourworkassignmentswithoutadditionalcompensation.
9.UseofConfidentialInformationandEmployeeConfidentiality,InventionsandUseofLikenessAgreement.YouremploymentiscontingentuponyourexecutionoftheCompany’sstandardEmployeeConfidentiality,InventionsandUseofLikenessAgreement(the“EmployeeConfidentialityAgreement”).Whileworkingforus,youwillbeexpectednottouseordiscloseanyconfidentialinformationortradesecretsofanyformeremployerorotherpersontowhomyouhaveanobligationofconfidentiality.Rather,youwillbeexpectedtouseonlythatinformationwhichisgenerallyknownandusedbypersonswithtrainingandexperiencecomparabletoyourown,whichiscommonintheindustryorotherwiselegallyinthepublicdomain,orwhichisotherwiseprovidedordevelopedbytheCompany.Duringourdiscussionsaboutyourproposedjobduties,youassuredusthatyouwouldbeabletoperformthosedutieswithintheseguidelinesbutifyounolongerbelievethattobethecase,pleasenotifytheCompanyimmediately.
10.VerificationofInformation.YouremploymentmaybeconditionedupontheCompany’sconfirmationofinformationyouprovidedduringtherecruitingandinterviewprocess,aswellasageneralbackgroundcheckperformedbytheCompanytoconfirmyoursuitabilityforemployment.YouconfirmthatallinformationthatyouhaveprovidedtotheCompanyistrue,yougivetheCompanypermissiontoinvestigateyourpersonalandemploymenthistoryandtocontactprioremployersorgovernmentagenciesforinformationaboutyou.UntilyouhavebeeninformedbytheCompanythatsuchcheckshavebeencompleted,youmaywishtodeferrelianceonthisoffer.Further,youexpresslyreleasetheCompanyfromanyclaimorcauseofactionarisingoutoftheCompany’sverificationofsuchinformationorconductingthebackgroundcheck.
11.ImmigrationActCompliance.Asaconditionofyouremployment,youwillberequiredtofurnishallnecessarydocumentationthatwillsatisfytherequirementsoftheImmigrationReformandControlActof1986.Totheextentpermissiblebyapplicablelaw,yougivetheCompanypermissiontoinvestigateyourpersonalandemploymenthistoryandtocontactprioremployersorgovernmentagenciesforinformationaboutyou.Toenableustoconductthoroughchecksandotherreview,
pleasefilloutandreturntheauthorizationformthatwillfollowthisletter.
12.NoConflict.Bysigningthisletteragreement,youconfirmtotheCompanythatyouhavenocontractualcommitmentsorotherlegalobligationsthatwouldprohibityoufromperformingyourdutiesfortheCompany.
13.Miscellaneous.Thisletter,togetherwithyourindividualemploymentagreement,andtheotheragreementsreferencedhereinorthereinsetforththeentireunderstandingbetweenusandsupersedeanypriordiscussionsoragreementsregardingyouremployment.Therearenoterms,conditions,representations,warrantiesorcovenantsrelatingtoyouremploymentoranyequityinterestintheCompanyotherthanthosecontainedorreferredtoherein.Asusedinthisletter,referencesto“theCompany,”“we”or“our”referstoTheTradeDesk,Inc.oranyaffiliatedentitiesasappropriate.ThisletterwillbegovernedbythelawofCalifornia(asofthedateofexecution),withoutregardtoconflictsoflawsprovisions.
OurofferiscontingentontheapprovaloftheBoardofDirectorsoritsdelegates,youstartingonyourStartDate,andyourunderstandingandagreement,asevidencedbyyoursigningbelow,thatyouwillexecutetheEmployeeConfidentialityAgreementasaprerequisitetobeginningyouremployment.
Pleaseacknowledgeyouracceptanceofthisofferofemploymentonthetermsindicatedbysigningtheenclosedcopyofthisletter.Pleasefeelfreetocallmeifyouhaveanyquestions.
WeareveryexcitedthatyouhavechosentojoinTheTradeDeskteam,andIlookforwardtoworkingwithyoutowardourmutualsuccess.
| Sincerely, | ||
| The Trade Desk, Inc. | ||
| /s/ Jeff Green | ||
| Jeff Green, Chief Executive Officer |
AgreedandAcceptedbyCandidate:
Bysigningbelow,IacknowledgethatIhavebeenfurnishedwithacopyofthisofferandthatIunderstandandaccepttheofferofemploymentassetforthabove.IunderstandthatIwillbeanat-willemployeeandthatnothinginthisdocumentisintendedtocreateacontractofemploymentoraltertheat-willnatureofmyemployment.
| /s/ Nate Olmstead | May 26, 2026 | |||||||||||||
| Nate Olmstead | Date |